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    Shocking IMF report reveals Angola and Ethiopia to surpass Kenya as top economies in Sub-Saharan Africa

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    Ethiopia and the World Bank sign financing agreements worth $745 million

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    Africa will have 57 million pay TV subscribers by 2028, report

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    Shocking IMF report reveals Angola and Ethiopia to surpass Kenya as top economies in Sub-Saharan Africa

    Shocking IMF report reveals Angola and Ethiopia to surpass Kenya as top economies in Sub-Saharan Africa

    Ethiopia and the World Bank sign financing agreements worth $745 million

    Ethiopia and the World Bank sign financing agreements worth $745 million

    Africa must fight ‘strongman’ backslide, billionaire Ibrahim says

    Africa must fight ‘strongman’ backslide, billionaire Ibrahim says

    Trending Tags

  • Business
    Africa will have 57 million pay TV subscribers by 2028, report

    Africa will have 57 million pay TV subscribers by 2028, report

    Africa startups defy funding slump as debt financing fuels growth

    Africa startups defy funding slump as debt financing fuels growth

    Port of Maputo achieves new handling record, sees soaring chrome throughput

    Port of Maputo achieves new handling record, sees soaring chrome throughput

    Court told Anglo turned blind eye to Zambian lead poisoning

    Court told Anglo turned blind eye to Zambian lead poisoning

    Ethiopian Airlines set to fly to Atlanta

    Ethiopian Airlines set to fly to Atlanta

    Angola: Poor Management of the Petroleum Sector with Effects on Declining Production

    Angola Sonangol plans to list on Angolan stock exchange by 2027

    Nigeria artists conquer the NFT marketplace in Africa

    Nigeria artists conquer the NFT marketplace in Africa

    African mobile game publisher Carry1st raises $27M in funding round led by Bitkraft Ventures

    African mobile game publisher Carry1st raises $27M in funding round led by Bitkraft Ventures

    The global online music streaming market to reach $29 billion by 2027, report

    The global online music streaming market to reach $29 billion by 2027, report

  • Finance
    Mastercard and ZoodPay join forces to launch the first virtual installment card across EEMEA

    Mastercard and ZoodPay join forces to launch the first virtual installment card across EEMEA

    MoneyGram joins forces with BOTIM to launch international money transfer to over 200 countries

    MoneyGram joins forces with BOTIM to launch international money transfer to over 200 countries

    There was a 25% increase in finance app installs across Africa between 2021 and 2022

    There was a 25% increase in finance app installs across Africa between 2021 and 2022

    Yellow Card expands payment feature across Africa

    Yellow Card expands payment feature across Africa

    Government starts payment of $674,5 trillion matured securities

    Government starts payment of $674,5M matured securities

    South African rand steady with investor focus on Fed minutes

    South African rand steady with investor focus on Fed minutes

    South Africa recently declared bitcoin and other cryptocurrencies to be financial products

    South Africa recently declared bitcoin and other cryptocurrencies to be financial products

    Angola banks entry into local Bourse gives credibility to economy

    Angola banks entry into local Bourse gives credibility to economy

    Businesses in Nigeria are set to face an upset as interest rate goes up

    Businesses in Nigeria are set to face an upset as interest rate goes up

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Musician’s app helps Kenyan creatives sell music and merchandise

TAB by TAB
03/01/2023
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Musician’s app helps Kenyan creatives sell music and merchandise
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In pink trousers and a matching puffer jacket, Grammy-nominated Kenyan musician Bien-Aime Alusa gyrates on stage as he sings to a bank of swaying fans, many capturing the moment on their mobile phones.

When the curtain drops on the concert in Nairobi, Alusa keeps making connections and profit through a digital streaming and payment platform, HustleSasa, which he co-founded to help artists recover from revenues lost to the coronavirus lockdown.

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HustleSasa, which officially launched in November 2021, allows the singer-songwriter and fellow creatives to stream music or sell branded merchandise, concert tickets, food, fashion and other services in one mobile phone application.

Artists or vendors sell their products directly to the market, with no set-up costs or monthly fees, and receive payment instantly via bank card or mobile money, avoiding expensive commissions charged by some apps.

“Our region has one of the lowest payout rates in the world from other streaming platforms, but on HustleSasa you are getting value for money in real time,” Alusa said.

Glena Jiwani, who owns the fashion boutique Pink Savannah in the capital Nairobi, said it has allowed her to expand her business online, and keep tabs on stock and sales. “I did not even have a website but now it’s so easy,” she said.

Yaba, another Kenyan musician, said the app’s streaming service allows him to make more money and to connect directly to his audience. “As a musician who is fighting his way to the top, when it comes to streaming it’s not like the other platforms,” he said at his studio in Rongai, western Kenya.

Alusa said he is in talks to spread operations across the continent, from Ghana to South Africa.

“It’s the future of ticketing, it’s the future of selling merch, it’s the future where we are going to have the power and future in our hands.”

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